Seriously, it makes you look at it, touch it — is that page really ripped? — and most importantly READ it! Well, I read the "Eggo French Toaster Sticks" part of course (thankfully for them), but also the text that the creative team included, made to look like it was written by a mom about her daughter Lucy. Here's a piece I pieced together:
"There's nothing like spending time with my daughter, Lucy. Before school I always anticipate the sound of her footsteps on the stairs — and her groggy 'good morning' that she mumbles almost without thinking. I make her breakfast and pack her lunch for school. If she's got a big test that day, I'll leave her a note (but I'll keep it subtle so she doesn't get embarrassed at school). Lucy's one of the best students in her class. Her teachers all say she's a creative thinker. Of course, when I hear that, the natural mom thing to do is imagine what she'll be when she grows up. But I'll do my best to leave that up to her."
Aw. There's some staying power here! Now give me one of those toaster sticks dammit, I wish I could creatively rip one right off the page.
