Saturday, August 6, 2011

Big Red, Big Hit


I want that bottle of Big Red. And to be that girl. And that is all.

One thing though — there seem to be competing slogans here: "Tastes Good To Be Different" and then that little booger next to the Big Red bottle that reads "Taste It. You'll Love It." Yeah, I know I will. Even if it's not good for me.

Get rid of the booger, it's cluttering up the bottle. My eye should go to the more prominent slogan and then the Big Red bottle for an immediate brain/visual connection — you want me to buy that fake-blood-colored sugar water, not overload my brain so that the image gets killed.

GNC, Not So Radiant

"Live Radiantly"? More like "Live With a Big Pout on Your Face."

Oh, and live in black and white, too (but mostly black). How radiant! The minimalist approach could have worked if this girl didn't seem seriously depressed or pissed — maybe because it looks like someone shaved her head and forced her to wear a Star-Trek hairpiece.

On a positive note: Clean, uncluttered design. The brand name and slogan stand out, and you can see them from far away.