People pay thousands of dollars to create effective advertising campaigns. I take a stab at analyzing some efforts, and blurt out what's right, what's wrong and...what's wrong.
Saturday, August 6, 2011
Big Red, Big Hit
I want that bottle of Big Red. And to be that girl. And that is all.
One thing though — there seem to be competing slogans here: "Tastes Good To Be Different" and then that little booger next to the Big Red bottle that reads "Taste It. You'll Love It." Yeah, I know I will. Even if it's not good for me.
Get rid of the booger, it's cluttering up the bottle. My eye should go to the more prominent slogan and then the Big Red bottle for an immediate brain/visual connection — you want me to buy that fake-blood-colored sugar water, not overload my brain so that the image gets killed.
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